Samsung's new Music Studio 5 and 7 Wi-Fi speakers, alongside flagship soundbars HW-Q990H and HW-QS90H, directly challenge Sonos' Era models and Arc Ultra in the premium home audio market. Announced ahead of CES 2026, these products combine minimalist design, AI-enhanced audio, and advanced Dolby Atmos for immersive sound.
Building on the detailed specifications of Samsung's latest audio lineup (see prior coverage in this series), the Music Studio 5 (LS50H) and Music Studio 7 (LS70H) speakers stand out with their gallery-inspired minimalist designs by Erwan Bouroullec, positioning them as rivals to Sonos Era models. The Music Studio 5 features a four-inch woofer and dual tweeters with AI Dynamic Bass Control, while the larger Music Studio 7 delivers 3.1.1-channel spatial audio with Dolby Atmos support and Hi-Res processing.
The HW-QS90H all-in-one soundbar, with its 7.1.2-channel setup, 13 drivers, and built-in Quad Bass Woofer, takes direct aim at the Sonos Arc Ultra, offering flexible Convertible Fit placement and automatic orientation adjustments. Complementing it is the upgraded HW-Q990H, an 11.1.4-channel powerhouse with new Sound Elevation for natural dialogue and Auto Volume leveling—what's touted as an enhancement to the world's top soundbar.
Highlighted in TechRadar reports from late December 2025, these launches signal Samsung's aggressive push into high-end home audio, targeting Sonos' dominance. The products will debut at CES 2026 in Las Vegas (January 6-9), with pricing and availability details pending.
