The TV show Shopping Queen is searching this week in Kassel for the best shopper. Five candidates have four hours to create an outfit with 500 euros themed around Hip in Rib - Show an outfit in trendy rib knit! Star designer Guido Maria Kretschmer evaluates the participants at the end.
The popular afternoon show Shopping Queen on Vox revolves around fashion and competition. Each week, the format visits a different city where five candidates compete. They get four hours, a 500 euro budget, and a pink shopping bus to buy a complete outfit matching the given motto. Everything presented at the end must be newly purchased.
This week, Kassel is in the spotlight, airing on Monday, January 5, 2026. The motto is Hip in Rib - Show an outfit in trendy rib knit!. The known candidates are Amelie, Graschka, Michelle, and Sylvia; the fifth participant is not named in the sources. Each day, one candidate shops while the others look around her apartment. In the evening, she presents her outfit on a runway to the competitors, who rate it from zero to ten points.
On the last day of the week, star designer Guido Maria Kretschmer, who has cult status for his comments, gives his evaluation – up to ten points per person. The candidate with the most total points is crowned Shopping Queen and wins 1000 euros. The show airs Mondays to Fridays from 3 to 4 pm on Vox, with morning repeats and Saturdays. Applications are possible via an online form, including an optional video.
Shopping Queen combines shopping fun with fashion critique and has established itself as a staple of afternoon programming for years.
