K-popグループBTSは、3月20日にリリースされる5thスタジオアルバム『Arirang』に合わせ、ソウルでポップアップストアをオープンする。店舗では韓国文化要素を取り入れたテーマグッズやコラボ商品を提供。Weverse Shopではオンライン販売が先行開始され、ファンの期待を高めている。
BTSは、5thスタジオアルバム『Arirang』のリリース同日である3月20日に、ソウルで『BTS Pop-up: Arirang』というタイトルのポップアップストアをオープンする。店舗はHybeの龍山本社と新世界百貨店本店で4月12日まで営業。取り扱いグッズにはTシャツ、フーディー、キャップなどのアパレル、グループ公式ライトスティックの最新版と関連アクセサリー、伝統的な韓国の魅力を感じさせる折り畳み扇子や韓国家具の食卓テーブルなどが並ぶ予定だ。
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As preparations ramp up for BTS's long-awaited full-group concert at Seoul's Gwanghwamun Square on March 21—detailed in earlier coverage—the group has revealed details of its fifth studio album 'ARIRANG', releasing March 20. The free Netflix-streamed event is expected to draw 260,000 fans, with enhanced security and cybersecurity measures in place.
BTS has announced the launch of 'Arirang' pop-up stores in collaboration with MU:DS. The stores will open to coincide with the release of the group's new album titled 'Arirang.' The announcement was made on Weverse on Tuesday.
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BTS has partnered with MU:DS, the merchandise brand of the National Museum Foundation of Korea, to release an exclusive collection tied to their fifth studio album, ARIRANG. The capsule features apparel, accessories, and collectibles that blend traditional Korean aesthetics with contemporary pop culture. Pre-orders begin March 12 via Weverse Shop, with pop-up events in Seoul starting March 20.
Building on their February announcement, BTS has unveiled the official trailer for their long-awaited comeback live event after nearly three years. Titled 'BTS THE COMEBACK LIVE | ARIRANG,' it is set for March 21 at Seoul's Gwanghwamun Square and will stream live worldwide on Netflix, following the March 20 release of their fifth studio album, *ARIRANG*.
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K-pop group BTS has secured its seventh No. 1 debut on the Billboard 200 with 'ARIRANG,' earning 641,000 equivalent album units in its first week—the largest for any group since tracking began in 2014. The album, BTS's first full-group project in nearly seven years following military service and solo work, also topped the UK Official Albums Chart.
BTS staged their first live performance as a group in three and a half years at Seoul’s Gwanghwamun Square on March 21, 2026, one day after releasing their album ‘Arirang’. The free event drew large crowds despite limited tickets and was broadcast live on Netflix. Leader RM performed with limited mobility due to an ankle injury.
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Following last month's announcement of their comeback album *Arirang*, BTS has topped a fan poll with 77.2% of votes as the most anticipated March act. Preorders hit 4.06 million in a week, with first-week sales projected at 4-5 million. The March 21 Gwanghwamun Square concert streams live on Netflix.