The Home Depot has unveiled its inaugural advertising campaign for the FIFA World Cup, titled 'We All Have a Name.' The commercial highlights personal stories and pride, connecting soccer jerseys to the company's orange aprons. It features U.S. striker Ricardo Pepi and a real Home Depot associate.
The Home Depot's new FIFA World Cup campaign emphasizes authenticity and human stories, linking the passion of soccer to the everyday work of home improvement. Titled “We All Have a Name,” the ad celebrates the legacy behind names on jerseys and aprons alike. As Whit Friese, VP of creative marketing, explained, “The Home Depot has always focused on human stories. For the World Cup, we wanted to capture the emotion behind the event—not just the game itself.”
The commercial features Ricardo Pepi, an American striker recognized for his pace, finishing, and growing influence with the U.S. Men’s National Team. Pepi's scenes were shot in the Netherlands, where he plays for PSV, the Dutch club based in Eindhoven. A real Home Depot associate, Mary, who has worked with the company for 14 years, also appears in the ad. Mary shared, “I think people will see this and say, ‘That’s someone like me.’ An actor can imagine what it’s like, but a real associate who shows up every day understands what it truly means to be part of The Home Depot.”
Friese further noted the campaign's focus on genuine voices: “Just like our associates wear their names with pride, every jersey represents someone’s story—their heritage, their dreams.” The ad portrays homes transforming into stadiums during the World Cup, where families gather to celebrate. Every jersey, like every Home Depot project, tells a personal story of creating spaces for connection.
This marks The Home Depot's first foray into FIFA World Cup advertising, blending sports enthusiasm with the brand's commitment to real people and authentic narratives.