Indigo、カナダのノンフィクション向けマス・マーケット・ペーパーバックを発売

Indigo Books & Music Inc.は、カナダ人著者のノンフィクション作品に焦点を当てたマス・マーケット・ペーパーバックの復活プログラムを開始した。この取り組みは昨年5月に始まり、出版社と提携して20ドル未満のコンパクトで手頃な価格の版を提供している。初期販売では数千冊が売れ、一部の書籍にベストセラー地位への第二のチャンスを与えている。

Indigoの取り組みは昨年5月に始まり、Dundurn Press、Harbour Publishing、HarperCollins Canadaなどのカナダ出版社と協力した。このプログラムは、ノンフィクション本を小さめの4インチ×8インチサイズで制作し、20ドル未満で販売し、しばしば2冊で20ドルのセットで提供される。カテゴリーマネージャーのBrandon Forsyth氏は、小売業者が全国で数千冊を販売したと報告している。

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