Sweden Democrats launch retro-style election posters

The Sweden Democrats are investing in retro-style election posters promising to make Sweden Sweden again. The aim is to evoke feelings of nostalgia.

The Sweden Democrats are using posters meant to recall a safe childhood from the past. Communications chief Joakim Wallerstein says Sweden should feel like it once did.

A new party symbol is a childishly drawn bumblebee. Wallerstein mentions the early 1980s as his reference point.

Vice party leader Henrik Vinge stresses that the party is ready to take tough measures on immigration and crime. He adds that the goal is to protect soft values such as security.

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Sweden Democrats politicians promoting cold beer at Systembolaget with promises of lower VAT and tax cuts
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Sweden Democrats promise cold beer at Systembolaget and low food VAT

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Sweden Democrats present proposals for an election platform with promises of cold beer at Systembolaget, lower food VAT and abolished electricity tax.

Parties are stepping up efforts to reach the roughly 220,000 overseas Swedes registered to vote ahead of the autumn election. Low turnout makes the group strategically important in close races.

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More than 2,000 moderates are gathering in Stockholm to discuss election strategies. The party emphasizes message discipline with an internal list of words to avoid.

Liberalerna in Dalarna is struggling to find candidates for the 2026 election and lacks viable politicians in several municipalities. Candidate lists must be registered with Valmyndigheten by April 9. The party is working until the last minute to address issues in places like Vansbro, Mora, and Leksand.

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The Moderates have presented 70 billion kronor in savings to fund reforms in the next mandate period without tax increases. Finance Minister Elisabeth Svantesson identifies bureaucracy, aid and benefits as areas for cuts.

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