The Sweden Democrats are investing in retro-style election posters promising to make Sweden Sweden again. The aim is to evoke feelings of nostalgia.
The Sweden Democrats are using posters meant to recall a safe childhood from the past. Communications chief Joakim Wallerstein says Sweden should feel like it once did.
A new party symbol is a childishly drawn bumblebee. Wallerstein mentions the early 1980s as his reference point.
Vice party leader Henrik Vinge stresses that the party is ready to take tough measures on immigration and crime. He adds that the goal is to protect soft values such as security.
