The roscón de reyes is in its golden age in Madrid, blending classic recipes with contemporary twists and growing popularity in home deliveries. Glovo data shows over 22,000 units ordered in December and January last year, peaking on January 5 and 6. This year, artisan bakeries vie to offer the best bun, spotlighting recent championship winners.

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As package deliveries surge during the year-end holidays, social media videos show forced lockers, raising concerns about their security. Consumers report picking up empty packages, while delivery companies downplay these as isolated incidents. These cases are fueling insecurity around these increasingly popular pickup points in France.

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