First-look illustration of Apple TV's 'Widow’s Bay' horror comedy series, starring Matthew Rhys as the mayor of a cursed island town where tourists awaken ancient legends.
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Apple TV reveals first look at Widow’s Bay series

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Apple TV has shared the first look at 'Widow’s Bay,' a new horror comedy series starring Matthew Rhys as the mayor of a cursed island town. The 10-episode show premieres with its first three installments on April 29, followed by weekly episodes through June 17. Created by Katie Dippold, the series blends suspense and humor as tourists unwittingly revive ancient local legends.

Series Overview

'Widow’s Bay' follows Mayor Tom Loftis (Matthew Rhys), a beleaguered leader in a remote island community 40 miles off New England’s coast. The town struggles with no Wi-Fi, unreliable cell service, and superstitious residents convinced of a curse. Loftis aims to boost tourism for his teenage son’s future, but his success unleashes dormant horrors from local folklore.

The official logline states: “’Widow’s Bay’ is a quaint island town 40 miles off the coast of New England. But something lurks beneath the surface. Mayor Tom Loftis (Rhys) is desperate to revive his struggling community. There’s no wifi, spotty cellular reception and he must contend with superstitious locals who believe their island is cursed. He wants these people to respect him. They don’t. They think he is soft and cowardly. And he is. But Loftis is determined to build a better future for his teenage son and turn the island into a tourist destination. Miraculously, he succeeds: tourists are finally coming. Unfortunately, the locals were right. After decades of calm, the old stories that seemed too ludicrous to be true start happening again.”

Cast and Crew

Joining Rhys are Kate O’Flynn, Stephen Root, Kingston Rumi Southwick, Kevin Carroll, and Dale Dickey. Emmy-winner Hiro Murai, known for 'Atlanta' and 'The Bear,' directed five episodes and executive produces via Chum Films. Additional directors include Ti West, Sam Donovan, and Andrew DeYoung. Katie Dippold created the series, serving as showrunner and executive producer, with producers Carver Karaszewski, Claudia Shin, and Rhys. Apple Studios handles production.

Premiere Details

The series launches on Apple TV with episodes one through three on April 29, then new episodes every Wednesday until June 17. While one source describes it as a suspense-filled horror drama, Variety confirms the horror comedy tone, aligning with the blend of eerie elements and Loftis’s comedic ineptitude.

This announcement highlights Apple TV’s push into genre-blending content, building on Murai’s acclaimed track record.

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Discussions on X focus on Apple TV's first look reveal for 'Widow’s Bay,' a horror-comedy series starring Matthew Rhys as a mayor on a cursed island, set to premiere April 29. Media outlets and fan accounts shared images and teaser video with neutral announcements and promotional hype. Official Apple TV post garnered high engagement. Limited diverse user opinions emerged, including one skeptical dismissal as a predictable flop.

관련 기사

Vibrant illustration of Apple TV+ 2026 Press Day unveiling trailers starring Keanu Reeves, Ryan Reynolds, and Chris Pratt amid excited press crowd.
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Apple TV+ 2026 Press Day unveils full slate of 12 new originals and returning shows

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Apple TV+ held its 2026 Press Day on February 3, previewing 12 new original series and films premiering throughout the year, alongside updates on returning favorites like Monarch: Legacy of Monsters Season 2. The star-studded lineup features Keanu Reeves, Ryan Reynolds, Chris Pratt, and more, spanning thrillers, comedies, dramas, and action from February to November.

Following last week's first-look reveal, Apple TV's Widow's Bay—starring Matthew Rhys as a mayor awakening a town's curse—positions itself as a horror-comedy revival. Premiering April 29, 2026, with its first three episodes, the 10-episode series from showrunner Katie Dippold blends scares and laughs to capitalize on Apple's 2025 prestige hits.

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Apple TV has shared a promotional teaser for its upcoming horror-comedy series 'Widow’s Bay,' following the initial reveal last week. Starring Matthew Rhys as the mayor of a cursed New England island town, the show filmed earlier this year at locations including Essex, Gloucester, Worcester, and Rockport in Massachusetts. The 10-episode series premieres April 29, 2026.

Netflix UK has added Ben Affleck and Matt Damon's new action thriller The Rip to its library this week, alongside other notable titles like Smallville and Agatha Christie's Seven Dials. The film, directed by Joe Carnahan, follows a team of cops whose discovery of millions in cash tests their loyalty amid external threats. Released on January 16, 2026, it is expected to top the streaming charts.

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Elle magazine has curated a selection of engaging cosy crime drama series, blending new releases and returning favourites across platforms like Netflix and BBC. These shows offer clever mysteries with minimal tension, ideal for relaxed viewing. The list highlights upcoming titles set to air in early 2026.

Paste Magazine highlights five new and lesser-known TV series set to debut this November, offering a mix of comedy, drama, and historical documentary amid the holiday rush. These shows promise fresh stories from familiar faces like Tracy Morgan and Kim Kardashian, providing alternatives to major releases. Premieres span Paramount+, Hulu, NBC, Prime Video, and PBS starting November 3.

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Jason Momoa is set to star in Nomad, a new drama series for Apple TV co-created by Sons of Anarchy's Kurt Sutter and Chris Collins. The show explores the violent underworld of New Zealand's outlaw bikers, following a warrior torn between two lives and families. Sutter and Collins will write the pilot, with Collins serving as showrunner.

 

 

 

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