Gentle Monster launches surreal veggie eyewear collection

South Korean eyewear brand Gentle Monster has unveiled its new Veggie collection featuring 10 foldable designs inspired by vegetables. The campaign stars aespa member Karina in a surreal video set in a dreamlike landscape with giant produce and sheep.

Gentle Monster revealed the Veggie collection as an expansion of its avant-garde style. The range reinterprets botanical elements through compact folding frames with organic curves and clean silhouettes. Highlighted pieces include the Aden model with thorn-like temple arms and the Tofi design featuring bell pepper contours and vine details.

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Google and Samsung have partnered with South Korean eyewear label Gentle Monster to release smart glasses this fall. The collaboration combines fashion design with artificial intelligence features powered by Google.

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New York band Geese has unveiled a collaboration with eyewear brand Sub Sun on a limited edition sunglasses collection. The shades feature a bug eye design made from Italian acetate.

Mango has released a 43-piece summer capsule in collaboration with Eckhaus Latta. Vogue readers received 24 hours of exclusive shopping access ahead of the official June 4 launch.

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Creative director Emilie Martinsen-Kønigsfeldt has steered By Malene Birger toward a polished and feminine direction in the resort 2027 collection. She described the line as a little bit retro, focusing on classic shapes updated with sensual details.

 

 

 

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