Chilean fintech Haulmer, based in Curicó, has reached nearly 55,000 clients in four years with its TUU POS payment brand. Founded by San Feng Díaz, the company is growing at triple digits and aims for 100,000 clients by end of 2026, while expanding to Peru and Mexico.
San Feng Díaz, 40, from Curicó, founded Haulmer in 2017 with Miguel González, Juan Manuel Parraguez, and Enrique Álvarez. Of Taiwanese father and Chilean mother, Díaz spotted the tech gap in small businesses from his family shops. The company provides TUU, a POS handling payments, inventories, and cash registers, via transaction commissions or a $15,000 monthly flat fee.
Haulmer saw 95% to 124% monthly growth in 2025 across transactions and volumes. It acquired Apanio startup and Fpay's prepaid license in Q4, enabling digital accounts to complete merchants' fund cycles. "We started with a POS for small business payments, where the biggest gap was," Díaz said.
In 2026, they will launch business-focused digital accounts with debit cards, plus TUU Gastronomía and TUU Evento for ticketing. With 300 remote workers in Chile and abroad, Díaz manages from Pichilemu, defying Santiago centralism. The firm is entering Peru and Mexico, committed to empowering small entrepreneurs.