Recent Paris Fashion Week shows by Miu Miu, Hermès, and Louis Vuitton incorporated moss or grass into their sets. Designers and experts note moss's rising popularity in fashion, interiors, and gardens. Floral designer Brittany Asch describes it as having a moment.
Fashion shows this season have highlighted moss, the fuzzy green plant typically found on forest floors. At Paris Fashion Week, Miu Miu, Hermès, and Louis Vuitton featured set designs with moss or grass. Louis Vuitton's 'neo-landscape' was created by production designer Jeremy Hindle. During London Fashion Week, Daniel del Valle's Thevxlley fall 2026 collection included a breastplate-style top with real and artificial plants, resembling a wearable terrarium. Some observers link this to a desire to 'touch grass' or reconnect with nature through whimsical designs. This is not new in fashion. Past examples include Chanel's spring 2010 barn set with grass and hay, Dries Van Noten's spring 2015 mossy forest floor carpet by Alexandra Kehayoglou, Dior's spring 2017 garden maze, and Collina Strada's spring 2022 show at Brooklyn Grange rooftop farm. Beyond runways, moss is gaining traction in floral, interior, and landscape design, appearing in moss rugs, Kokedama (Japanese moss balls), and gardens. Brittany Asch, founder of Brrch, who has worked with moss for clients like Adele and Rihanna's Savage x Fenty, says, “Moss is definitely having a moment.” She uses it for grounding effects, adding, “I work with moss to create grounding and a call back to the earth. It’s a primal echo.” Landscape architect Marissa Angell highlights moss's over 12,000 species and its role in Japanese gardens. “Moss is a plant that just takes a really long time to mature and spread,” she notes, encouraging reflection on existential themes. Both cite Robin Wall Kimmerer’s Gathering Moss as influential. Angell questions the sustainability of fashion's moss use, hoping for ethical harvesting. Asch concludes, “Moss will always be having a moment, whether that includes our human intervention or not.”
