The Korean Business Research Institute released its July rookie idol group brand reputation rankings on June 30. RESCENE claimed the top spot with a massive score increase.
RESCENE secured first place with a brand reputation index of 5,078,631 after a 167.76 percent rise since June. High-ranking phrases for the group included Woni, alter ego, and promotional ambassador, while related terms highlighted reveal, reverse climb, and surpass. The positivity analysis showed 93.10 percent positive reactions.
CORTIS followed in second with an index of 4,973,702, up 19.75 percent from the prior month. ILLIT landed third at 2,491,433 after a 4.22 percent gain.
KiiiKiii held fourth place with 1,482,967, reflecting a 63.59 percent increase, and TWS rounded out the top five at 1,171,023 following a 31.49 percent rise. The rankings drew from big data spanning June 1 to July 1, analyzing consumer participation, media coverage, interaction, and community awareness.
