Designer Rhuigi Villaseñor showcased the Rhude Spring 2027 Menswear collection during a Paris showroom appointment. The presentation highlighted new partnerships linking fashion with European football clubs.
Rhuigi Villaseñor, who founded Rhude in 2015, discussed integrating sports and fashion more deeply. He serves as chief brand officer at Como 1907, which recently qualified for the Champions League.
Villaseñor has formed a partnership with Lorenzo Boglione of BasicNet. The model aims to give mid-tier clubs better margins and retail access. Seventeen European clubs plus Tottenham Hotspur have joined.
The collection featured the brand’s Marlboro-esque chevron on sneakers, MA-1 jackets, rugby jerseys, and linen pieces. Villaseñor noted that kids are drawn to archive styles and said the brand remains central to his work.
He added that staying curious will keep the business strong.