The 30th São Paulo LGBT+ parade took place this Sunday (7) on Avenida Paulista under strong sun. The event drew 36,800 participants according to the USP Political Debate Monitor and the NGO More in Common. There was a reduction in sponsorships and absence of state and municipal authorities.
The edition’s theme was “The street calls, the ballot box confirms”, focusing on the October elections. Federal deputy Erika Hilton (PSOL) spoke on the main float and was applauded while defending the end of the 6x1 work schedule, already approved in the Chamber. The crowd chanted “Out, Alcolumbre” in a call to the Senate president. The parade featured 14 electric floats, four fewer than the previous year. The City Hall invested R$ 5.5 million, R$ 500,000 less than in 2025. Brands such as Amstel and L’Oréal kept sponsorship, while others withdrew in recent years. The public wore green and yellow in a political act and in support of the national team at the World Cup. Minister Janine Mello represented the federal government. Right-wing politicians such as Tarcísio de Freitas and Ricardo Nunes attended the March for Jesus three days earlier.
