Sbt to air daily program during world cup

SBT announced a daily sports program to accompany its 2026 World Cup coverage. The show will air in partnership with N Sports in June and July during prime time.

Brazilian broadcaster SBT will air the World Cup in June and July this year. To support the coverage, the network prepared a daily sports program.

The show is scheduled for 11:30 p.m. The host has not yet been chosen, but a decision is expected within days.

The partnership with N Sports will enable live games and additional content in prime time.

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Illustration of Messi and Beckham promoting 2026 World Cup ads with McDonald’s, Coca-Cola, Lay’s and fans holding Brazil’s jersey
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Brands launch ad campaigns ahead of 2026 world cup

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Companies including McDonald’s, Coca-Cola and Lay’s have started campaigns featuring stars such as Messi and Beckham to engage fans ahead of the FIFA World Cup 2026. A JD Sports analysis shows Brazil’s jersey leading popularity among the 54 teams.

The joint ATL board decided on Tuesday that bars in several Dalarna municipalities may serve alcohol until 08.00 during the 2026 football World Cup. The decision covers matches airing late at night Swedish time. Bars need permits for each match and must prominently show live broadcasts.

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The FIFA World Cup 2026 schedule has been announced, featuring 104 matches across the United States, Canada, and Mexico from June 11 to July 19. The tournament draw places 48 teams into 12 groups, with opening matches highlighting host nations and traditional powerhouses. Broadcasters BBC and ITV in the UK will cover key games, including those for England and Scotland.

Miami will host seven matches at Hard Rock Stadium during the 2026 FIFA World Cup, including group stage games and knockout rounds. The tournament, expanded to 48 teams, runs from June 11 to July 19 across three countries. Fans can purchase tickets starting April 2 through FIFA's official channels.

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Mexico City's head of government, Clara Brugada, proposed suspending classes and promoting home office on days of 2026 World Cup matches at Estadio Banorte to reduce traffic. The initiative seeks coordination with the SEP and business sector, similar to COVID-19 pandemic measures. Agreements are awaited to avoid road congestion.

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