The Colombian company Shalom, specializing in Christmas hampers, is solidifying its role in the multimillion-dollar end-of-year business. For 2025, it projects billing over 1.2 billion pesos and jobs for more than 40,000 peasants. Its expansion includes diversification and ambitious long-term goals.
The Christmas hampers market in Colombia forms a cultural and economic cornerstone during December, serving as a traditional gift from bosses, colleagues, and even politicians on the campaign trail. Companies like Shalom, with over ten years in the sector, leverage this season to boost sales and operations.
Shalom stands out for its focus on field-sourced products, projecting 100% growth in this category for 2025. The company expects to end the year with revenues exceeding 1.2 billion pesos, while creating jobs for more than 40,000 peasants nationwide. Orlando Ávila, CEO and founder of Grupo Shalom, underscores a business philosophy centered on well-being: “ ‘Happy for me, happy people’ is another of my mottos, a philosophy I apply both in my personal life and in my professional development”.
Beyond hampers, Shalom operates in food services, cleaning, logistics, technology, and construction. Ávila outlines a strategy built on diversification, geographic expansion, and accelerated growth. In under a year, the workforce grew from 450 to 4,500 employees, a 900% increase. The long-term vision aims to rank among Colombia's top ten companies within a decade, promoting competitiveness, work passion, and industry development.
This model delivers not just economic impact, but also social benefits, by integrating rural communities and advancing formal employment across sectors.