Vigor Sörman launches exclusive matchmaking service Aura Society

Serial entrepreneur Vigor Sörman has teamed up with matchmaker Sofie Heijbel to launch Aura Society. The service will headhunt optimal life partners for clients.

Vigor Sörman previously sold his company Splay. He has since been involved in building several new businesses.

He has now started Aura Society together with Sofie Heijbel. The service is described as exclusive and focused on finding the right life partner.

Sörman says in an interview that people often invest large sums to recruit the right person for a job. He believes it is an obvious priority to spend a fraction of that amount on finding the right life partner.

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Funeral procession for murdered footballer Hugo Mosshagen at Pingskyrkan in Örebro, with teammates carrying the coffin amid grieving crowd.
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Örebro says farewell to murdered footballer Hugo Mosshagen

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Hundreds gathered at Pingskyrkan in Örebro on Tuesday for the funeral of 20-year-old BK Forward goalkeeper Hugo Mosshagen, killed in a shooting on March 21. Family and teammates carried the coffin in an emotional ceremony marking the city's grief over the unsolved murder.

The Facebook group Singelfredag 2.0, created for singles seeking love and friendship, has grown to over 61,000 members in nine months. It offers member presentations, connections, and events across Swedish cities. Co-founder Yasmine says it feels safer than dating apps.

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Patent AI company Lightbringer has raised over 90 million kronor in a Series A round led by 6 Degrees Capital and Newion.

Luleå Hockey has loaned its 19-year-old goaltender Isak Sörqvist to Vimmerby in the Hockeyallsvenskan. The move will give the young prospect senior-level experience as he vies for a spot on Sweden's junior national team.

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Supporters of Södertälje SK have started a fundraising campaign to strengthen the club's player squad for the upcoming season. Sponsors will contribute 3.2 times the amount collected by fans, multiplying the impact of each donation.

IK Sirius leads Allsvenskan after three matches with over 20 percent attendance growth in four years. Long-time supporter Henrik Ågren, backing the team for nearly 30 years, calls the atmosphere indescribable. The club's success fuels a league-wide fan surge.

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Luciana Lixandru, a partner at Sequoia, expressed optimism about European startups in an interview published on June 20.

 

 

 

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