Serial entrepreneur Vigor Sörman has teamed up with matchmaker Sofie Heijbel to launch Aura Society. The service will headhunt optimal life partners for clients.
Vigor Sörman previously sold his company Splay. He has since been involved in building several new businesses.
He has now started Aura Society together with Sofie Heijbel. The service is described as exclusive and focused on finding the right life partner.
Sörman says in an interview that people often invest large sums to recruit the right person for a job. He believes it is an obvious priority to spend a fraction of that amount on finding the right life partner.