Xbox executives have clarified the company's approach to console exclusives following announcements at the Summer Game Fest.
Xbox chief strategy officer Matthew Ball stated that players can expect a reliable pipeline of exclusives that validates their investment in the platform. Ball spoke during an interview at Summer Game Fest on June 8, 2026. He explained that the simultaneous announcement of Gears of War: E-Day and Clockwork Revolution as Xbox exclusives showed the strategy was not a one-off. Chief Content Officer Matt Booty said big multiplayer and live-service games will continue to be multiplatform. Titles like Fable will honor prior cross-platform commitments. Xbox CEO Asha Sharma has described a reset of the business. The company is also preparing its next console, known as Project Helix.
