Xbox CEO says healthy console is not enough

Xbox CEO Asha Sharma said a healthy console business is necessary but not sufficient for success. She spoke in an interview amid ongoing layoffs at Microsoft Gaming.

Sharma told Fortune that the company spread itself too thin over the past decade by making multiple bets instead of focusing on its core business. She noted that the number one measure of strategy is resource allocation.

The comments come as Microsoft proceeds with 3,200 layoffs across its gaming division this fiscal year. Five acquired studios are being spun off while others face cuts.

Sharma highlighted new exclusives such as Gears of War: E-Day and said Minecraft has funded other teams even as it lags behind competitors like Roblox. She wrote that Xbox aims to entertain more than a billion people daily and return to growth in 2027.

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Xbox executives announce return to Xbox branding and reevaluation of game exclusivity in a company meeting.
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Xbox drops Microsoft Gaming name and reevaluates exclusivity

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Xbox CEO Asha Sharma and chief content officer Matt Booty announced the gaming division is reverting from 'Microsoft Gaming' to simply 'Xbox.' In a memo shared on Xbox Wire following an all-hands meeting, they addressed player frustrations and pledged to reevaluate the approach to game exclusivity. The move signals a renewed focus on console as the foundation amid broader platform ambitions.

Satya Nadella said Xbox must pursue economically viable growth after years of heavy investment with limited returns. He spoke at The New York Times Hard Fork event on June 10.

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New Xbox CEO Asha Sharma outlined her vision for the platform in a Bloomberg Tech Live interview. She addressed the balance between exclusive content and broad game distribution.

Matthew Ball, Xbox's new chief strategy officer, has voiced strong support for traditional console gaming in his first public comments since joining the leadership team. He described the platform as important, durable, and still growing.

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Xbox executives have clarified the company's approach to console exclusives following announcements at the Summer Game Fest.

Microsoft is set to begin layoffs across its Xbox division on July 6. The plans reportedly include closing Arkane Studios and canceling the Blade game.

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Xbox is preparing to shut down Compulsion Games and is in talks to close Double Fine and Ninja Theory as well. Studio leaders are negotiating with Microsoft over the studios' futures. Heavy job losses are expected even if some studios go independent.

 

 

 

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