Zalando has added the New Balance ABZORB collection to its footwear range. The retailer marked the arrival with a campaign that places the ABZORB 2000 and 2010 models on a food truck menu.
Zalando is expanding its selection by introducing the New Balance ABZORB collection. The campaign draws a parallel between sneaker enthusiasts and food lovers by presenting the shoes through a food truck concept. Visuals include coordinated outfits such as a purple sweatshirt with gingham shorts for the ABZORB 2010 in Violet Crush and a long-sleeved jersey with denim shorts for the ABZORB 2000 in Limelight.
