Samuel Adams
Samuel Adams launches 'Our City. Our Beer.' variety pack honoring Boston sports legends
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Boston brewery Samuel Adams has released the limited-edition 'Our City. Our Beer.' 12-pack, featuring beers inspired by Celtics guard Derrick White, Red Sox ace Garrett Crochet, Patriots champion Julian Edelman, and Bruins Hall of Famer Zdeno Chara—the first time all four major Boston sports franchises are represented in a single pack.
Boston Beer Company is undergoing changes in its brand leadership, with the heads of Angry Orchard/Truly and Samuel Adams departing. Matt Withington and Lauren True are exiting their roles, while John Dorman and Jon London take on expanded responsibilities. The moves come amid broader executive changes at the company.
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The Samuel Adams Brewery in Boston's Jamaica Plain neighborhood allows visitors to sample experimental beers not available elsewhere. Founded in 1984, the Boston Beer Company pioneered the American craft beer movement with flagship brews like Boston Lager. Tours and the taproom provide access to unique test batches that may or may not reach store shelves.