Samuel Adams
Samuel Adams launches 'Our City. Our Beer.' variety pack honoring Boston sports legends
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Boston brewery Samuel Adams has released the limited-edition 'Our City. Our Beer.' 12-pack, featuring beers inspired by Celtics guard Derrick White, Red Sox ace Garrett Crochet, Patriots champion Julian Edelman, and Bruins Hall of Famer Zdeno Chara—the first time all four major Boston sports franchises are represented in a single pack.
The Samuel Adams Brewery in Boston's Jamaica Plain neighborhood allows visitors to sample experimental beers not available elsewhere. Founded in 1984, the Boston Beer Company pioneered the American craft beer movement with flagship brews like Boston Lager. Tours and the taproom provide access to unique test batches that may or may not reach store shelves.
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Samuel Adams, the flagship brand of The Boston Beer Company, is reformulating its beers to appeal to younger consumers with bolder flavors and lighter options. The changes aim to maintain the classic taste while introducing variety like hazy IPAs and seasonal releases. This shift positions the brand as a versatile choice for casual occasions in the US market.