Surveys
A study by the Konrad-Adenauer-Stiftung found that 93 percent of voters recalled poster advertising from the 2025 federal election campaign. Digital and print media followed with lower figures. The survey examines the perception of election advertising, not its impact on votes.
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A Plaza Pública Cadem survey reveals that Chileans see José Antonio Kast and Donald Trump as the most relevant figures of 2025, tied at 33%, followed by Gabriel Boric with 20%. Kast's electoral victory tops the year's key news events with 37% mentions, while optimism about the country's direction reaches its highest level in years.