New reports indicate that Apple plans to absorb the costs of a RAM crisis for its upcoming iPhone 18, potentially making it more affordable than Samsung's Galaxy S26. This strategy contrasts with Samsung's approach, highlighting different corporate responses to supply chain challenges. The information emerges from recent industry analysis.
Reports suggest that the iPhone 18 could offer better value compared to the Galaxy S26 due to Apple's decision to handle the financial impact of a RAM shortage internally. Unlike Samsung, which may pass on these costs to consumers, Apple aims to maintain pricing stability for its flagship device.
This divergence in strategies underscores varying priorities between the two tech giants amid global semiconductor issues. The RAM crisis, affecting memory chip production, has been a persistent challenge for smartphone manufacturers. By absorbing the costs, Apple positions the iPhone 18 as a potentially more attractive option in the premium market.
Industry observers describe this as 'a tale of two strategies,' reflecting Apple's focus on customer pricing versus Samsung's potential reliance on price adjustments. No specific pricing details or timelines for the devices have been confirmed in the reports, but the approach could influence market dynamics when the phones launch in the coming years.
The reports were published on January 29, 2026, providing early insights into how companies are navigating supply chain disruptions.
