An armed group irrupted into the Diamante K hotel, owned by actor and businessman Roberto Palazuelos in Tulum, Quintana Roo, to subdue a security employee and attempt to obtain the keys to the property. Although they failed, authorities tracked and detained three men and one woman accused of attempted robbery and injuries. Palazuelos congratulated law enforcement for the arrest.
The incident took place recently at the Diamante K hotel, located within Tulum National Park, a protected area where Palazuelos cannot expand constructions to preserve nature. According to the Prosecutor's Office, the intruders subdued the security guard but fled without success after failing to obtain the keys. They were later detained, and Palazuelos expressed his thanks to the authorities via X, congratulating them for the swift action against the criminals.
This is not the first issue for the establishment, founded by Palazuelos in the 1990s when Tulum was not yet a consolidated tourist destination. The actor purchased the property with a loan and helped popularize the area, which then territorially belonged to Cozumel and lacked proper infrastructure. "I arrived in Tulum 30 years ago. There was no highway like now; it was a tiny one where, when you visited and a car came from the other side, you had to pull over because it seemed like the side mirror would hit," Palazuelos recounted in the Entre Creadores podcast.
The hotel, in boutique style with cabins and bungalows, is the most economical of his properties, with prices starting at 77 USD per night for a basic cabin in February 2026. Focused on a Maya village concept, it includes private bays, Maya god statues, a yoga garden, and artworks inspired by Salvador Dalí. "The concept is a Maya village; we have bays inside, there's a room where original zone stones were preserved (...). I never thought of destroying all this and putting concrete; I've always said the most beautiful architectural work is nature because it's God's work," he explained in an interview for Badabun.
In November 2025, Profeco temporarily closed the hotel for minor irregularities, such as missing milliliters on the drink menu and tip envelopes left by maids. "There was an operation inside Tulum National Park, but for mine, the only anomaly they found was that it didn't have milliliters on the drink menu and that maids left tip envelopes; we didn't know it was prohibited," Palazuelos said in a broadcast with Gustavo Adolfo Infante.
Additionally, the hotel has faced historical legal challenges, such as an expropriation attempt during Felipe Calderón's term in 2012, when decrees delimited the national park. Palazuelos studied Law at Tecnológico de Monterrey to defend the property, winning amparo trials after a six-year battle. "I had a trial against Felipe Calderón, who tried to take my hotel (...). He tried to expropriate a hotel in Tulum for public property reasons," he recounted in Atypical Te Ve. Today, it is the only private ownership in Jaguar Park.
