ASICS announced on June 10 that it will spin off its Onitsuka Tiger sneaker brand into a new wholly owned subsidiary called OT Group Corp to speed up decision-making amid strong demand from foreign tourists.
ASICS said the move will strengthen the brand's competitiveness and drive growth. The new company will remain a wholly owned ASICS subsidiary. Onitsuka Tiger recorded sales of 136.52 billion yen ($850 million) in 2025, a 43 percent increase from the prior year. Ryoji Shoda, current head of the brand, will become president of OT Group Corp. The brand plans to open its largest global flagship store in Tokyo's Shinjuku district next month and to re-enter the U.S. market in February 2027.