亚瑟士(ASICS)将分拆Onitsuka Tiger品牌成立新子公司

亚瑟士于6月10日宣布,将把其Onitsuka Tiger运动鞋品牌分拆为一家名为OT Group Corp的全资子公司,旨在应对海外游客强劲的需求,加快决策速度。

亚瑟士表示,此举将增强该品牌的竞争力并推动增长。新公司仍将是亚瑟士的全资子公司。Onitsuka Tiger在2025年的销售额为1365.2亿日元(约合8.5亿美元),较上年增长43%。该品牌现任负责人Ryoji Shoda将出任OT Group Corp总裁。品牌计划下个月在东京新宿区开设其全球最大的旗舰店,并于2027年2月重返美国市场。

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