The Brandt group, France's last major appliance manufacturer, is in jeopardy after 100 years. Placed in judicial recovery in October, the company has received no takeover offers. A crucial hearing is set for this Wednesday at the Nanterre tribunal to decide its fate.
Founded a century ago, the Brandt group, owner of the Sauter and De Dietrich brands, is marking its centenary in precarious circumstances. As France's last producer of large household appliances, it employs 750 workers, mainly in two factories located in Saint-Jean-de-la-Ruelle in the Loiret and Vendôme in the Loir-et-Cher.
The company was placed in judicial recovery last October, with no takeover offers submitted to date. This threat of disappearance weighs heavily on its employees and has mobilized the government. Bercy is committed to preserving French industry and supporting 'made in France'.
A decisive hearing is scheduled for this Wednesday at 11 a.m. at the Nanterre economic activities tribunal. Authorities are attempting to save the company, iconic since the 1970s Mother Denis advertisements for its washing machines. Without an investor, Brandt risks not surviving the year, signaling the end of an era for national appliance production.