Bel Group has announced a nearly €150 million investment in its Egyptian operations to boost production and modernize facilities. After more than 28 years in the market, the company aims to solidify Egypt's role as a regional export hub. This move supports healthier food options and sustainable practices.
Bel Group is reinforcing its commitment to Egypt with investments totaling nearly €150 million, focused on industrial excellence, digitalization, and advanced production technologies. This comes after more than 28 years in the Egyptian market, where the company is strengthening its role as a regional hub and supporting the delivery of healthier, more accessible food for consumers. The 10th of Ramadan facility, spanning 28,720 square meters, serves as the core of Bel Group's 'two-legs' growth model, balancing sustainability with profitability. A new production line has recently become operational, further positioning Egypt as a strategic export platform serving 19 countries. The site currently hosts 25 cheese production lines and six packaging machines, supported by robust industrial infrastructure, digital operating systems, strict safety protocols, and continuous improvement practices to ensure consistent quality and operational efficiency. Bel Egypt produces six brands—The Laughing Cow, Kiri Triangles, Regal Picon, Picon, Les Enfants, and Nouvelle Vache—all aligned with the Group's Positive Nutrition approach. Products are portion-controlled to reduce food waste, meet modern consumption habits, and adapt to local nutritional requirements. Selected recipes are fortified with essential micronutrients, including iron, zinc, iodine, and vitamins A or D, in regions where deficiencies exist. The company employs over 1,500 people in an inclusive workplace promoting diversity and equal opportunity. Its social initiatives include the Enaya healthcare program, digital financial solutions for small shop owners via Fawry, nutrition programs in hospitals and schools in partnership with the Egyptian Food Bank, and the Brighter Future program supporting youth employability through SamuSocial International. Garo Matossian, Cluster General Manager for Bel Middle East, said: 'Bel Egypt plays a critical role in regional markets and contributes to Egypt’s economic development while advancing sustainable food systems.' Hany Arram, Regional Director, added that 80% of production is exported, generating €1.4 billion over the past 15 years, with 90% of packaging sourced locally. Environmental sustainability remains a priority, with green energy solutions, a planned wastewater treatment facility, advanced waste management practices, and increased recyclable packaging, in line with Bel Group’s global roadmap, according to Plant Director Khaled Attia. Through these investments and initiatives, Bel Egypt continues to integrate industrial growth, innovation, and social impact, reinforcing its position as a regional leader in the food industry.