ILLIT has shifted from its cute image with a new techno track on its fourth mini album. The lead single 'It’s Me' quickly climbed charts and boosted album sales.
ILLIT, the five-member girl group, has moved away from its bright and bubbly image with the release of its fourth mini album. The lead track “It’s Me” draws on 1990s techno dance sounds and marks a clear departure from earlier hits such as “Magnetic” and “Cherish.”
Early listener reactions were mixed, yet the song gained rapid traction through its addictive melody and dynamic choreography. It rose from the 40s into the top 10 on Melon’s chart and appeared on Spotify’s global debut and Apple Music rankings.
The album sold more than 410,000 copies in its first week, a new personal best, and topped Oricon’s daily album chart in Japan. Observers note that the group retains its youthful sensibility while exploring a wider musical range.