KARD's final album Back to Life recorded modest first-week sales following its July 29 release. Netizens expressed surprise at the numbers despite earlier buzz around the group's plans.
The group initially announced plans for a last album earlier this year before clarifying they were going their separate ways rather than fully disbanding. Back to Life tallied 864 copies sold on day one and 4,379 over four days of tracking.
Reactions poured in on X with users noting the gap between online talk and actual purchases. One post read that tens of thousands quoted sadness about a disbandment yet fewer than 1,000 bought the album.
Another comment pointed out that likes do not translate to real support, adding that fans often appear only to drag other groups. The low figures surprised many given the attention the group's status had drawn.