Lawson began testing a multilingual system on March 24 to help tourists make purchases at three stores in Tokyo. The trial runs until the end of May.
Lawson has introduced a trial of its new multilingual system aimed at supporting tourists during purchases.
The test started on March 24 and continues through the end of May.
Three stores in Tokyo are participating in the effort.
The Japanese government approved its basic tourism promotion plan on March 27, 2026, confirming a target to implement overtourism measures in 100 areas by 2030—building on a January draft. The plan balances resident quality of life with goals of 60 million inbound visitors and 15 trillion yen in spending.
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