Furniture maker Madesa aims to make exports account for 40% of revenue, up from the current 20%. The company invested 51 million reais in a distribution center to support the expansion.
Madesa generates annual revenue of about 1 billion reais. CEO Pedro Cini said internationalization became the main growth front after digitalization began in 2018.
The company sells exclusively through digital channels and operates in four continents with its own ecommerce sites and marketplace presence. It has not yet defined a priority country and expands gradually as it identifies markets with potential.
Producing entirely in Rio Grande do Sul remains the main challenge due to transport costs. The executive said investments will continue even during periods of unfavorable exchange rates.
In the Brazilian market there is pressure from raw material costs, but this has not yet affected sales or growth targets for this year. Production capacity will be expanded to keep pace with exports.
