Barbell object expande para varejistas internacionais

A marca de moda japonesa barbell object deve lançar suas coleções em lojas selecionadas no exterior este ano.

A marca, comandada por uma única pessoa e conhecida por seu designer anônimo e pelo foco na qualidade artesanal, terá sua coleção de verão estocada na HAVEN, no Canadá. A partir da temporada outono/inverno 2026, a FAVRICS, anteriormente conhecida como Base Store, também passará a vender a linha. O designer enfatiza a evolução sutil de peças clássicas utilizando tecidos únicos e contrastes de textura e cor. Isso marca uma mudança para a marca, que permaneceu deliberadamente pequena e discreta, sem site ou presença ativa nas redes sociais. O movimento leva suas peças distintas, inspiradas em trajes de trabalho, a um público mais amplo, mantendo os valores fundamentais da marca: usabilidade e design orientado aos detalhes.

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