Devon Pritchard has stepped into the role of president at Nintendo of America, succeeding Doug Bowser. She recently made her first official public appearance in the position. The change occurred earlier this month.
Nintendo of America has a new leader in Devon Pritchard, who assumed the presidency from Doug Bowser earlier in January 2026. This transition marks a significant shift in the company's North American operations, with Pritchard now at the helm.
Pritchard's first industry appearance since taking the role highlights her entry into the public eye as president. While details on her background and specific plans remain limited in initial reports, the move underscores ongoing leadership evolution at Nintendo amid its global gaming influence.
The appointment comes at a time when Nintendo continues to navigate the competitive gaming landscape, though no further announcements accompanied her debut appearance. Observers will watch how Pritchard builds on Bowser's tenure, which included key product launches and strategic decisions for the company.
