Ethio Telecom in talks with Netflix over Ethiopia expansion

Ethio Telecom is in ongoing discussions with Netflix over the business model and market challenges limiting the full rollout of the streaming service in Ethiopia.

Ethio Telecom Chief Executive Officer Frehiwot Tamiru said the two sides are still working through the conditions needed for wider service delivery. Netflix already has cache servers hosted locally on its network, but this has not yet translated into a full commercial service for Ethiopian users.

It took years of negotiation to bring Netflix’s servers into Ethiopia due to weak historical infrastructure and initial doubts about sufficient users. The local caching system is part of Netflix’s Open Connect network.

Ethio Telecom achieved 99.7 percent of its annual plan and generated total revenue of 215.8 billion birr in the 2025/26 fiscal year. Its customer base grew by 8.3 percent to 90.12 million. The company also raised its international internet gateway capacity to 4.3 terabits per second.

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