Tennis star Jannik Sinner has entered into a multi-year global partnership with Allianz Group, the leading insurer and asset manager. The deal positions Allianz as an official partner of the four-time Grand Slam champion and current No. 2 ATP player. The collaboration emphasizes empowering children and youth through education and sport, aligning with Sinner's foundation.
On January 29, 2026, Jannik Sinner and Allianz Group revealed a multi-year global partnership, marking a significant expansion of Sinner's endorsement portfolio. As the world's most valuable insurance brand, Allianz will serve as an official partner to the Italian tennis sensation, who boasts approximately 300 million fans worldwide alongside the ATP's billion-strong global audience. Tennis, the second-most popular sport behind football in Allianz's key markets, underscores the strategic fit of this alliance.
At the core of the partnership are shared values of resilience and excellence. Sinner, known for his disciplined preparation and mental strength, embodies principles that mirror Allianz's mission to support individuals and organizations through life's defining moments. The collaboration includes Sinner's role as Allianz Global Brand Ambassador, with campaigns featuring the tagline "We're here to serve" to engage customers, employees, and fans globally.
A key pillar is support for the Jannik Sinner Foundation, founded in 2025 to transform children's lives through education and sport. The foundation partners with organizations to remove barriers and promote personal growth, mental and physical health, and active lifestyles. Allianz's involvement will enhance programs that empower youth to explore the world and reach their potential.
Jannik Sinner commented: "I am delighted to announce this partnership with Allianz. Over the years I have learned that success in sport, as in life, is forged through resilience, preparation, and the willingness to push yourself beyond your comfort zone. A strong team drives every achievement – they push and support me, working hard day after day in order to improve both on and off the court. I know Allianz shares that vision, and I look forward to building a collaboration with them, especially through the partnership with my Foundation."
Allianz CEO Oliver Bäte stated: "At Allianz, trust is at the heart of our mission to empower individuals and organizations for a brighter future. We're thrilled to partner with Jannik, whose values of authenticity, resilience, and excellence mirror our own. This collaboration enhances our established sports partnerships and underscores our dedication to nurturing the potential of the next generation."
Giacomo Campora, CEO of Allianz Italy, added: "Allianz Italy is proud to support an extraordinary Italian champion like Jannik Sinner. He is worldwide appreciated not only as an athlete, but as a role model of sportsmanship, simplicity, style, and determination to achieve his goals."
This partnership bolsters Sinner's existing alliances with brands like Rolex, Nike, Gucci, Lavazza, and Explora Journeys. Entering 2026, Sinner reflects on a stellar 2025 season, where he secured six titles, including the Australian Open, Wimbledon, and ATP Finals, while reaching the finals of all four Grand Slams. Allianz, a long-time supporter of sports through partnerships like the Olympics until 2032 and FC Bayern München for over 25 years, continues to leverage athletics to foster unity and connections in a polarized world.
