The annual Operation Santa Claus fundraiser, organized by RTHK and the South China Morning Post, raised nearly HK$19 million after intensified efforts following the Tai Po blaze, almost twice its target. Launched on November 4, it aimed to collect at least HK$11 million for 13 charitable projects. An emergency appeal followed to aid victims of the Wang Fuk Court fire.
Operation Santa Claus launched on November 4, targeting at least HK$11 million for 13 charitable projects, including support for migrant workers, mental health, and habitat rebuilding. However, less than three weeks later, the Tai Po fire at Wang Fuk Court erupted on November 26, claiming 168 lives, injuring 79 others, and displacing nearly 5,000 people. Organizers promptly launched an emergency appeal to bolster fundraising for the blaze victims.
The campaign ultimately raised nearly HK$19 million, celebrated at a closing ceremony on Tuesday at the social enterprise Museum Cafe 8 at Central Pier 8. RTHK and the South China Morning Post thanked all sectors of society for their generous support, noting that the annual citywide effort strives to build a more inclusive and compassionate future for Hong Kong.
"In times of urgent need and uncertainty, speed and unity are essential. Your quick responses and incredible resilience have shown that when our neighbours are struggling, this community truly steps up," said SCMP publisher Tammy Tam.
"We have seen the impact of turning compassion into action. Each one of you offered hope and support when it mattered most. And you demonstrated the powerful connections that bind us together. Your kindness helps to strengthen our community as a whole."
This success highlights Hong Kong's spirit of unity in the wake of disaster, with funds directed to fire victims and various charitable causes.
