Rumors from Bloomberg indicate Netflix is mulling a live tour for the fictional K-pop demon hunters HUNTR/X from its blockbuster animated film, building on their recent Oscar-winning 'Golden' performance and ahead of the sequel announced March 12. Logistical hurdles from split management and trademarks could complicate execution.
The KPop Demon Hunters film, a 2025 Netflix smash with over 500 million views, propelled real singers EJAE, Audrey Nuna, and REI AMI—voicing HUNTR/X—to stardom via the soundtrack's chart-topping 'Golden,' which swept awards including the Oscar, Grammy, and Golden Globe for best original song.
Post their live Oscars rendition and prior Tonight Show debut, reports suggest a tour to capitalize on momentum before the untimed sequel. However, no official word: reps for WME (EJAE, Nuna), UTA (REI AMI), and Netflix declined comment.
Challenges include differing agencies—EJAE (Prescription Songs/WME), Nuna (Soft Serve/WME), REI AMI (Tropf/UTA)—and Netflix's trademark control over the IP. Potential workarounds: hologram shows or hybrid theater events, echoing Netflix's $18M from prior film screenings.
Artists expressed openness: REI AMI in September said it 'wouldn’t be shocking,' EJAE is 'down,' and Nuna 'would not be surprised.' Schedules are clear except Nuna's July 15 Gurtenfestival gig.
