South Korean girl group Twice has launched the music video for their new single 'Brand New Girl,' aiming to attract J-Pop enthusiasts. The release highlights the group's efforts to expand their global reach through collaborations with JYP Entertainment and Warner Records.
Video Release Details
Twice, under JYP Entertainment, unveiled the 'Brand New Girl' music video, strategically designed to retarget fans of Japanese pop music. The video features visuals and themes that blend K-pop energy with J-Pop influences, as indicated by the GRAMMY.com coverage.
Background and Collaborations
The project involves partnerships with Warner Records, signaling Twice's push into international markets. Photos from JYP Entertainment and The Chosunilbo JNS/Imazins via Getty Images accompany the announcement, showcasing the group's dynamic presence.
This release underscores Twice's ongoing evolution in the music industry, focusing on cross-cultural appeal without specific quotes or timelines provided in the sources.