As UFC 326 approaches on March 7 at T-Mobile Arena in Las Vegas—headlined by Max Holloway's BMF title defense against Charles Oliveira in their rematch—UFC announced bet365 as its official sports betting partner for the US and Canada. The event, previewed earlier with bouts like Caio Borralho vs. Reinier de Ridder, streams on Paramount+ and CBS.
The bet365 partnership, revealed March 5, integrates betting features like live tickers and odds into UFC broadcasts. Trip Stoddard of bet365 called it a 'defining moment' for global growth and fan engagement. TKO's Nicholas Smith praised bet365's 'scale, credibility, and innovation.' Promotions include a 50% profit boost on UFC 326 main card wagers and +30% for new users on Fight Nights.
Building on the star-studded 13-fight card previewed February 26—including middleweight rematch Gregory Rodrigues vs. Brunno Ferreira (Ferreira's 2023 first-round KO win; now on three-fight streak with black belts in judo, jiu-jitsu, Muay Thai)—highlights feature bantamweight Cody Garbrandt vs. Xiao Long (Xiao sees it as UFC trust) and lightweight Michael Johnson vs. Drew Dober (Johnson's UFC 324 bout canceled over betting issues; he voiced frustration but received compensation). Prelims add flyweight Cody Durden vs. Nyamjargal Tumendemberel and light heavyweight Luke Fernandez vs. Rodolfo Bellato.
Broadcast: early prelims 5 p.m. ET, prelims 7 p.m. ET, main card 9 p.m. ET on Paramount+, supporting UFC's 2026 deal for all numbered events and Fight Nights.