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Xbox executives announce return to Xbox branding and reevaluation of game exclusivity in a company meeting.
Imagem gerada por IA

Xbox drops Microsoft Gaming name and reevaluates exclusivity

Reportado por IA Imagem gerada por IA

Xbox CEO Asha Sharma and chief content officer Matt Booty announced the gaming division is reverting from 'Microsoft Gaming' to simply 'Xbox.' In a memo shared on Xbox Wire following an all-hands meeting, they addressed player frustrations and pledged to reevaluate the approach to game exclusivity. The move signals a renewed focus on console as the foundation amid broader platform ambitions.

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