CBC Sports announces exclusive coverage of Rock League's debut

Curling's first professional league, the Rock League, will launch its inaugural season in Toronto from April 6 to 12, following the Milano Cortina 2026 Olympics. CBC Sports has partnered to provide over 40 hours of live streaming coverage, including national TV broadcasts of playoffs and championships. The league features six elite mixed-gender global franchises with new formats and an entertainment-focused experience.

The Rock League, initiated by the Curling Group in 2025, marks a significant step for curling by introducing its debut professional season. This condensed preview will bring together six elite mixed-gender global franchises to compete in innovative formats, emphasizing a modern, entertainment-forward in-venue atmosphere.

Starting April 6 and running through April 12 in Toronto, the season arrives shortly after the Milano Cortina 2026 Olympics, capitalizing on the sport's heightened visibility. CBC Sports, known for its extensive curling coverage, will deliver more than 40 hours of live streams across its digital platforms, including CBC Gem, cbcsports.ca, and the CBC Sports YouTube channel. National television will air the three playoff games, semifinals, and championship matches.

Chris Wilson, CBC's Executive Director of Sports and Olympics, expressed enthusiasm for the partnership: "We're excited to share the inaugural season of Rock League with audiences across Canada, building on the momentum and excitement of Milano Cortina 2026. CBC Sports has a long history of curling coverage, and by providing a big national platform to this innovative new league, we hope to engage and entertain an even wider audience of fans."

Nic Sulsky, CEO of The Curling Group, highlighted the broadcast's importance: "This partnership with CBC Sports provides a national platform to introduce Rock League to Canadian fans and showcase the depth of talent competing in our inaugural season."

Details on team rosters, formats, and ticketing are available on the Rock League's website, with event scheduling to be released later this week. Further announcements regarding the broadcast team and full schedule are expected closer to the event.

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NFL stars George Kittle, T.J. Hockenson, and Jared Allen on a curling rink launching the Rock League, surrounded by cheering young fans and festive banners.
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NFL stars launch Rock League to boost curling's popularity

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In Nashville, Tennessee, NFL players George Kittle, T.J. Hockenson, and Jared Allen are leading efforts to modernize curling through the new Rock League. This professional league aims to attract a younger, diverse audience with a launch planned for April 2026. Backed by Olympic medalists, it promises a festive atmosphere to elevate the sport beyond its traditional niche.

Former Iowa tight ends George Kittle and T.J. Hockenson are supporting a new professional curling venture called the Rock League. The initiative aims to modernize the sport and attract a wider audience by leveraging Olympic momentum. Backed by NFL Hall of Famer Jared Allen and funded by Canadian entrepreneur Nic Sulsky, the league plans to feature global teams and mixed play.

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