Kering reports flat Q1 revenue as Gucci sales drop 8%

Kering posted flat revenue of €3.57 billion on a comparable basis for the first quarter of 2026. Gucci, its largest brand, saw sales decline 8% to €1.35 billion, missing expectations. Other houses like Bottega Veneta and Balenciaga recorded growth.

Kering announced first-quarter revenue of €3.57 billion, flat on a comparable basis, with fashion and leather goods sales down 3% to €2.85 billion. Gucci accounted for €1.35 billion of that, a drop of 8% year-on-year, though an improvement from 10% last quarter. The results fell short of analyst consensus for a milder Gucci decline and stable fashion sales overall. CEO Luca de Meo emphasized Gucci as the top priority, stating a comprehensive turnaround is underway, including resets to product architecture and new collections rolling out in stores. CFO Armelle Poulou highlighted positive reception to La Famiglia, which made up 7-8% of SKUs and sales, and the reintroduced Marmont handbag with improved design and quality. Primavera collections are set for fuller rollout in summer. Regionally, group retail sales rose 9% in North America but fell 7% in Western Europe, 3% in Japan, 4% in Asia-Pacific, and 8% elsewhere, including an 11% drop in the Middle East, which represents 5% of sales. Gucci saw 8% growth in North American retail but declines in Asia and Europe; Poulou outlined a China plan with better storytelling and store upgrades. Bottega Veneta led growth among other brands, followed by Saint Laurent, Balenciaga, and Brioni. Balenciaga benefited from new creative direction under Pierpaolo Piccioli, boosting women's ready-to-wear and handbags like Rodeo and City. Jewelry sales rose 22% to €269 million, and eyewear increased 7% to €489 million. Kering plans a Capital Markets Day on April 16 in Florence to outline strategy, aiming for growth across most brands except McQueen, which faces restructuring.

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Demna's emotional Gucci Primavera runway at Milan Fashion Week 2026, with Kate Moss modeling amid Roman statues and front-row celebrities Demi Moore and Paris Hilton.
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Demna unveils emotional Gucci fall 2026 collection in Milan

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Demna Gvasalia presented his first runway show for Gucci on February 27, 2026, at Milan Fashion Week, blending the brand's heritage with sensual, body-conscious designs inspired by Tom Ford's era and Sandro Botticelli's Primavera. The collection, titled Primavera, featured a diverse cast of models including Kate Moss and emerging digital influencers, set against a museum-like backdrop with Roman statue replicas. Front-row celebrities like Demi Moore and Paris Hilton witnessed looks emphasizing emotion over intellect, with some pieces available for immediate purchase.

LVMH announced first-quarter sales rose 1% organically to €19.12 billion. Fashion and leather goods sales fell 2% to €9.25 billion, better than the prior quarter but below expectations. The Middle East conflict impacted growth by about 1 percentage point.

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Kering CEO Luca de Meo presented his 'ReconKering' strategy at the company's Capital Markets Day in Florence on Thursday, aiming to reposition the luxury group as a top challenger. The plan targets doubling the recurring operating margin to around 2030 and outperforming market sales growth. De Meo, who joined from Renault last year, highlighted recent challenges including flat first-quarter sales and Gucci's decline.

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Milan Fashion Week for fall/winter 2026 concluded on March 1 with debuts from new creative directors at houses like Gucci, Fendi and Marni. Shows highlighted practical suiting, layered looks and innovative outerwear amid celebrity appearances. Trends emphasized minimalism blended with opulence in response to global uncertainties.

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