Jeweler Kindred Lubeck is set to release a limited-edition collection called Artifex Bridal on April 10, featuring engagement rings, wedding bands and fine jewelry. The launch follows heightened demand after Taylor Swift's engagement ring from Lubeck's brand gained attention. The pieces emphasize unique antique stones and hand-engraving.
Kindred Lubeck, whose Artifex Fine brand crafted Taylor Swift's engagement ring, will drop the new Artifex Bridal collection at 4 p.m. EST on April 10. Travis Kelce proposed to Swift last August with an old mine brilliant cut diamond set in a hand-engraved yellow gold band from Lubeck. Swift praised the design, saying on Heart Breakfast with Jamie Theakston and Emma Bunton, “I just thought her stuff was so cool. When I saw the ring, I was like [gasps], ‘I know who made that!’” The response overwhelmed Lubeck's custom operations, limited to about 10 pieces per year. “I’m now at the point where I’m very limited in what I can take [with] my custom commissions,” she said. Mass production contradicts her brand's ethos, prompting quarterly drops of around 25 unique rings. Each reinterprets designs with hand-selected stones, ensuring no two are identical. “We’re not interested in replicating them fully,” Lubeck explained. “You won’t be meeting someone else who has the exact same ring as you.” Highlights include a wedding band with channel-set baguettes and milgrain border, a tennis bracelet featuring a hand-engraved sunburst motif and invisible clasp, and a 3.63-carat old mine diamond ring with an engraved halo and looped band detail. Lubeck selects every stone and trains commissioned jewelers in her engraving technique amid frustration with copycats. “This is mine. I should have the ownership of it,” she stated. The collection aims to preserve the rarity of her work for special moments. “It’s such a special moment to get engaged. It fundamentally does not feel right to pick out something that is exactly the same as someone else gets,” Lubeck said.
