LeMieux launches first riding helmet collection at Badminton

LeMieux introduced its debut line of riding helmets on 6 May at the Mars Badminton Horse Trials. The collection includes two models designed for safety and customisation.

Equestrian fashion brand LeMieux launched its first-ever riding helmet collection at the Mars Badminton Horse Trials on 6 May. The line features the Verv competition helmet and the Vexa skull cap, both developed with rider input and advanced safety features to meet standards including ASTM F1163-23 and EN:1384:2023 along with BSI kitemark and SEI certification.

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Illustration of Alpinestars Spring 2026 All Terra motorcycle gear collection, featuring a rider in action across desert, mountains, and jungle terrains.
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Alpinestars unveils Spring 2026 All Terra adventure motorcycle gear collection

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Alpinestars has announced its Spring 2026 All Terra Collection, featuring 15 styles across 42 colorways for jackets, pants, boots, gloves, and accessories. Designed for adventure and dual-sport riding in varied terrains and extreme weather, the gear was tested in Southeast Asia's humidity, North American deserts, and the Andes Mountains, emphasizing waterproofing, breathability, protection, and mobility.

The 2026 Mars Badminton Horse Trials has released its official merchandise collection in partnership with Joules, LeMieux and Hiho Silver. Fans can purchase limited edition clothing, toys and jewellery ahead of the event.

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US Equestrian has announced an expansion of its partnership with LeMieux, effective from 2026. The British brand will become the official saddle pad supplier for the U.S. dressage, eventing, jumping, and para dressage teams, as well as the official horse blanket supplier for all US Equestrian teams. LeMieux will continue providing official horse boots and ear bonnets.

Two horses faced scrutiny during the opening trot-up for the Mars Badminton Horse Trials on May 6 but both passed inspection after re-presentation. All 61 entries advanced to dressage as a result. The event marks the start of the five-star competition in Gloucestershire.

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Equestrian safety specialist Charles Owen has introduced the EQx Hexa, a new body protector designed for young riders. This marks the company's first product launch since announcing the closure of its UK manufacturing facility. The lightweight protector meets the highest BETA level 3 2018 standard.

Professional voices and top riders will combine to cover the Mars Badminton Horse Trials this week. The event runs from 6 to 10 May with live coverage across television, radio and on-site commentary.

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Alpinestars has introduced its spring 2026 collection, featuring 185 products that blend motorcycle protection with streetwear aesthetics. The lineup targets urban riders through the MO.ST.EQ. concept, emphasizing discreet functionality. A highlight is the Tech-Air 5 Plasma, the company's lightest airbag system at 1.53 kg.

 

 

 

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