Lemon opens waitlist in Colombia for 4x1000 cashback card

Lemon has opened a waitlist in Colombia for its Visa Lemon Card, which has no annual fee and returns the equivalent of 4x1000 in digital dollars per purchase. Those registering before April 6 will enter raffles for over $40 million in prizes, plus a trip for two to a Colombia soccer match this year.

Lemon, with over 6 million users in Latin America, has launched a waitlist in Colombia for its Visa Lemon Card. The card offers several benefits: no annual fee and automatic 0.4% cashback in digital dollars on every purchase, matching the 4x1000 fee typically charged by local banks and wallets but credited back to users instead. The company noted Colombia's position among countries with the fastest growth in crypto app usage in the region. Users must register by April 6 to enter the raffles for prizes exceeding $40 million, including a trip for two to a Colombia national team soccer match this year. Points are earned by inviting friends—'40 points per new friend'—, following Lemon on social media, downloading the app, and completing platform challenges. Lemon announced this expansion via a press release, advancing its presence in Latin American markets.

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David Vélez Osorno receives Entrepreneur of the Year 2025 award on stage, Nubank digital banking expansion visuals in background.
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David Vélez Osorno named entrepreneur of the year 2025

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David Vélez Osorno, CEO of Nu Holdings LTD and founder of Nubank, has been named Entrepreneur of the Year 2025 by La República, for revolutionizing digital banking in Latin America and recent expansion into the United States. The award highlights Nubank's 2025 milestones, including key partnerships and new financial products. Other fintech leaders were also nominated for their innovations in Colombia.

A new report reveals that monthly active crypto app users in Latin America grew by about 18% year-over-year in 2025, nearly three times the rate in the United States. Practical uses like payments and cross-border transfers fueled this expansion. The Lemon report highlights utility-driven adoption as a key distinction from speculative trends elsewhere.

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Colombian fintech Emonkey announced the launch of 'cash advances', projecting over $1.200 million in credits this year. The solution aims to provide formal liquidity access for emergencies. The move addresses the fact that only 51% of Colombians have formal credit access, per Asobancaria.

Mexico's government announced the elimination of bank commissions for paying gasoline with credit and debit cards at service stations, offering discounts of up to 7.45 pesos per transaction. The measure, presented on April 27 by President Claudia Sheinbaum and Finance Secretary Édgar Amador, takes effect on May 1 and aims to curb inflation. It was agreed with the Mexican Banking Association and other institutions.

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Mastercard and Mis Propias Finanzas have announced an alliance to boost financial education in Colombia, starting with a podcast episode on March 28. Federico Martínez, Mastercard's regional president, will be the special guest.

Colfuturo has opened its annual Programa Crédito Beca call for 2026, the first without government support, providing up to US$50,000 to Colombian professionals for master's or doctoral studies at top global universities. The initiative aims to build high-level human talent and encourage experts' return to Colombia through extra incentives.

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According to Superintendencia Financiera data as of February 27, 43.6% of credits disbursed in Colombia went to women, amounting to $2.81 billion. Consumption and housing are the main sectors where women seek bank loans. Banks like Bancolombia note that women demonstrate greater responsibility in debt repayment.

 

 

 

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