Lemon opens waitlist in Colombia for 4x1000 cashback card

Lemon has opened a waitlist in Colombia for its Visa Lemon Card, which has no annual fee and returns the equivalent of 4x1000 in digital dollars per purchase. Those registering before April 6 will enter raffles for over $40 million in prizes, plus a trip for two to a Colombia soccer match this year.

Lemon, with over 6 million users in Latin America, has launched a waitlist in Colombia for its Visa Lemon Card. The card offers several benefits: no annual fee and automatic 0.4% cashback in digital dollars on every purchase, matching the 4x1000 fee typically charged by local banks and wallets but credited back to users instead. The company noted Colombia's position among countries with the fastest growth in crypto app usage in the region. Users must register by April 6 to enter the raffles for prizes exceeding $40 million, including a trip for two to a Colombia national team soccer match this year. Points are earned by inviting friends—'40 points per new friend'—, following Lemon on social media, downloading the app, and completing platform challenges. Lemon announced this expansion via a press release, advancing its presence in Latin American markets.

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Colombians using fintech apps from Nu, Nequi, Lemon, and DataCrédito Experian to organize finances, manage debts, and plan for 2026.
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Fintech firms share strategies for financial health in 2026

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Following year-end holidays, companies like Nu, Nequi, Lemon, and DataCrédito Experian offer practical advice for organizing personal finances and accessing responsible credit in Colombia. These tips aim to help users manage debts, optimize spending, and plan goals for the new year.

A new report reveals that monthly active crypto app users in Latin America grew by about 18% year-over-year in 2025, nearly three times the rate in the United States. Practical uses like payments and cross-border transfers fueled this expansion. The Lemon report highlights utility-driven adoption as a key distinction from speculative trends elsewhere.

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BBVA Bank Colombia introduced its new Blue Diamond credit card, targeted at high-net-worth clients in the Global Wealth segment. This product marks the bank's first metallic credit card launch in the country, offering benefits such as unlimited access to global VIP lounges.

Recent cryptocurrency news from Latin America highlights diverse approaches, with Argentina facing a fintech setback, Brazil considering a Bitcoin reserve, and El Salvador planning tokenized investments for SMEs. These moves reflect ongoing experimentation in regional crypto policy and finance. Lawmakers in Argentina revoked a proposal for digital wallet salary deposits, while Brazil eyes tax exemptions and reserves.

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The Superintendencia Financiera announced that the usury rate for February reaches 25.23% effective annual, up from 24.36% in January, raising costs for credit card purchases. Entities like Lulo Bank and Coltefinanciera operate near the limit, while Coopcentral and Banco GNB Sudameris keep lower rates. Experts highlight the impact on informal credit and propose system reforms.

Colombia's Finance Ministry has published a decree for comments that eliminates the 1.5% withholding at source on purchases made with debit and credit cards. However, this change does not remove withholdings already set by law. The document clarifies that such payments are not subject to withholding for income tax.

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Mastercard and Mis Propias Finanzas have announced an alliance to boost financial education in Colombia, starting with a podcast episode on March 28. Federico Martínez, Mastercard's regional president, will be the special guest.

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